The non-Malayalam speaking populace today doesn’t mind the two-inch barrier of subtitles, and moreover, the platforms also offer dubbed audios in Hindi and English. The streaming platforms together house some of the best movies India has produced in recent times. Filmmakers like Liju Jose Pellissery and Jeethu Joseph keep pushing the bar and create cathartic experiences for viewers. The number of quality Malayalam movies, both, on Netflix and Prime Video, is a testament to the growing voice of independent artists. Films from the South have gained traction due to innovation in narration and layered character exposition. Although regional cinema already had a vast audience, the tragic times have further broadened its penetration.
The consumption of content has increased manifolds and has touched unprecedented highs.
The exponential rise of streaming platforms during the pandemic has given a boost to regional films.
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